Kinetic Typography

Squid Melodies is actually the title of the song featured in this lighthearted Kinetic Typography project. The song was from The Living Tombstone, a YouTube artist that is known for producing music based on video games and other forms of entertainment media. The song featured was based on a video game called Splatoon from Nintendo and in this project, I was inspired from the game's aesthetic and wanted the said aesthetic to reflect on the project done in Adobe After Effects.

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After doing research, I've noticed that the Kinetic Typography ads convey some sort of feeling with the message and style that they were going for. As for the process, I used a few elements from the game Splatoon as well as looking at the Squid Melody music video as a reference, including adding the game's official fonts and icons for its characters. I even used a few words to add meaning to it, such as "Sadness" disappearing and "Melodies" having a few transitional effects here and there.