Ocha Kombucha

The Kombucha brand is aimed at a young target audience, ideally between the ages of 18–30 who are lively and are typically health conscious. I chose appealing visuals that will draw the eyes of the intended audience by using humanoid figures as mascots and vibrant colors that are “bright” and “colorful.” 
I came up with three well known flavors of the brand that I feel like will be in conjunction with the color schemes I chose for the Kombucha brand.

Project

Year

Digital & Packaging

2020