Ocha Kombucha
The Kombucha brand is aimed at a young target audience, ideally between the ages of 18–30 who are lively and are typically health conscious. I chose appealing visuals that will draw the eyes of the intended audience by using humanoid figures as mascots and vibrant colors that are “bright” and “colorful.”
I came up with three well known flavors of the brand that I feel like will be in conjunction with the color schemes I chose for the Kombucha brand.
Project
Year
Digital & Packaging
2020
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