Josuke Eau de Parfum is a conceptual brand identity perfume line that aims for boosting self-confidence and a sense of luxury. Based on a fictional character from the Japanese Animation series Jojo's Bizarre Adventures, the look and feel conveys romanticism, luxury, elegance, and playfulness of the brand and also basing on said character's personality. The branding and color palette was based on the character, Josuke's design and motifs from the anime. The heart of the logo also spells his name in Kanji, and also represents peace and love which further describes the overall brand. Additionally, the tagline "Let the voice of love take you higher" was based on the lyrics for one of the anime openings.